Why The Oldest Form of Advertising is One of The Most Relevant Today
Outdoor advertising is one of the oldest forms of advertising and is often written off as no longer relevant. The data, however, speaks for itself.
Steve Nicklin, Vice President of Marketing for the Outdoor Advertising Association of America, is coming to set the record straight.
Steve will discuss different types of outdoor advertising available to marketers, how outdoor advertising has changed and evolved over time, and how your business can get the best bang for your buck when it comes to developing an outdoor advertising campaign.
Speaker, Steve Nicklin
Steve leads marketing outreach to members and the advertising industry on behalf of the Outdoor Advertising Association of America (OAAA). He provides OAAA members, ad agencies and advertisers with marketing insights and trends, oversees the OAAA marketing research function and monitors ad spend performance of the OOH industry. His career has encompassed marketing leadership in the cable TV, radio and retail sectors.
Steve holds an MBA in marketing, and earned his NAB Executive Development Program certificate at Georgetown University. He has received national award recognition from the Cable Television Advertising Bureau, the Cable and Telecommunications Association for Marketing, the National Association of Broadcasters, and the International Council of Shopping Centers for marketing and community service programs.
Date: Thursday, October 20th
11:30: Lunch Buffet Opens
11:30-12:00: Registration and Networking
1:00-1:30: Questions and Networking
Location: Dunes Golf & Beach Club, 9000 N Ocean Blvd Myrtle Beach
Cost: Free for Professional Members, $35 for Guests, $10 for Students