Ramon Nieves-Lugo, MBA
The Three C’s of Connecting with the Hispanic Market: Communication, Culture and Community
It is very important for a marketing director, brand manager, or community relations director to understand the changing trends in their local or regional market. In the last decade, the Hispanic market, or community, has grown and influenced every other market in America, with healthcare playing an important role in the Hispanic community. These organizations have struggled to understand and create a genuine relationship with the Hispanic community. This session will explain three important factors that affect the Hispanic market, as well as how to develop a strong action plan for building a genuine relationship with Hispanics.
As CMO of UniComm Media Group, Ramón provides the strategic and marketing expertise necessary to deliver a successful marketing strategy for a client. He is constantly meeting and consulting with clients in order to make sure objectives are met. Ramón has lived in Greenville for seven years and has been active in the Hispanic community through the South Carolina Hispanic Chamber of Commerce, where he served as Marketing Director. Ramón has a bachelor’s degree in marketing management and has earned an MBA with a concentration in marketing. Ramón is a board member of several organizations like Latinos United, Upstate Transit Coalition and The Children’s Trust of South Carolina, Children’s Hospital Development Council and Michelin Development Corporation Steering Committee. He has served on the Greenville County Human Relations Commission and A Child’s Haven.
In his spare time, Ramón likes to work on cars, watch a good movie and spend time with his wife, Alicia.
Date: Thursday, October 15
11:30: Lunch Buffet Opens
11:30-12:00: Registration and Networking
1:00-1:30: Questions and Networking
Location: Dunes Golf & Beach Club, 9000 N Ocean Blvd Myrtle Beach
Cost: Free for Professional Members, $35 for Guests, $10 for Students