Presentation Title: Advertising, Disability and the Diversity Directive
Brief Presentation Description: A half century after the Civil Rights Act and over two decades since the Americans with Disabilities Act, companies and their advertising agencies still often struggle to create messaging that accurately reflects a diverse make-up.
3 takeaways from the presentation – Josh will:
1. educate in an easy-to-follow yet engaging style on the size, scope and buying power of minorities and in more detail, that of people with disabilities, the largest minority group in America.
2. bring powerful stories and examples of the transformation of portrayal and inclusion of people with disabilities in advertising.
3. elevate the presentation with ideas on how attendees can increase connections with diversity and inclusion in their work and community engagement.
Josh’s Bio: Josh serves as Director of Strategy at Designsensory and shares conversations across the country on diversity and inclusion in advertising. He is earning his PhD from Clemson University focusing on advertising and disability is also adjunct faculty at the University of Tennessee and King University. Josh serves on the City of Knoxville Mayor’s Council on Disability Issues, has spoken at the White House and shared insights to the 4A’s and AAF MOSAIC board. He is an inductee into the AAF Knoxville chapter Hall of Fame, served as the Diversity Chair for AAF District 7 and recipient of the AAF National Silver Medal. He is partially blind and visually impaired, which gives him a unique perspective and he always clearly sees the best in everyone.