Digital Marketing – It’s All Measurable & Accountable
Digital media and digital marketing have changed the marketing and advertising game for clients. The shift from unmeasurable to measurable and pragmatic, result-oriented marketing programs has been in high gear for quite some time, and small to medium sized businesses need agencies that can be master implementers of all things Digital. If your agency hasn’t developed practical, savvy skills in Content Management, Facebook Advertising, Google Adwords, Social Media planning and execution, Amazon Storefront Development and the database, IT systems process, and shopping cart management skills that drive success, then you will be left behind. Creative, branding and positioning still matter, BUT, you must be agile at translating any work done in those spaces into practical, pragmatic results that yield brand loyalty, strong fan bases and finally, SALES. This talk will present the perspective and needs of the client, with the intent of preparing agencies to anticipate and respond to the new marketplace.
Gary O’Donnell, Chief Marketing Officer for Snoozer Pet Products
Gary O’Donnell is the CMO for Snoozer Pet Products, an emerging brand of high quality home fashion dog bed and dog travel products. He has over 25 years in marketing program development management, and has always leaned towards the need to measure and show hard fact based results. His work on the e-commerce portion of their family business onhas resulted in significant growth and fan bases and sales.
Call For Entries Will Follow January’s Lunch & Learn Presentation!
Please be prepared to submit entries for the 2017 American Advertising Awards from 1:00 pm – 3:00 pm immediately following the presentation.
Date: Thursday, January 19, 2016
11:30: Lunch Buffet Opens
11:30-12:00: Registration and Networking
1:00-3:00: Questions and Networking / Call For Entries
Location: Dunes Golf & Beach Club, 9000 N Ocean Blvd Myrtle Beach
Cost: Free for Professional Members, $35 for Guests, $10 for Students