Blue Goldfish: Using Technology, Data and Analytics to Drive Differentiation and Customer Advocacy
In our increasingly digital world, customer and client expectations are constantly changing, yet a recent IBM study reveals 76% of customers expect brands to understand their individual needs. Organizations that use data, technology and analytics to focus on their customers will have a strong competitive advantage. Creating change, however, is an uphill battle and not knowing how to start can stop even the best organizations from moving forward.
In his keynote, author Evan Carroll will share how trends including the Internet of things, decreasing attention spans and increasing expectations, like the Amazon Effect, will transform business of the future.
Attendees will leave with:
- An understanding of the latest trends among today’s audiences
- Insights into how leading companies combine big data trends and small data insights to engage customers
- Case studies and inspiration to create real change in their business
And, as a bonus, Evan will add a few extras just for our tourism and hospitality focused businesses. You won’t want to miss it!
Speaker, Evan Carroll
Evan Carroll is a marketing and customer experience expert and eye-opening keynote speaker who has advised companies across many sectors including retail, healthcare, professional services, technology and higher education.
Evan’s second book, Blue Goldfish, highlights companies that are leveraging technology, data and analytics to exceed the ever-increasing expectations of their customers.
Evan has presented to audiences at South by Southwest, the Library of Congress, the American Bankers Association, the American Bar Association, and the American Marketing Association, but today he’s ours.
He’s a less-than-average trumpet player, lover of craft cocktails and all-around nice guy.
Date: Friday, April 22
11:30: Lunch Buffet Opens
11:30-12:00: Registration and Networking
1:00-1:30: Questions and Networking
Location: Dunes Golf & Beach Club, 9000 N Ocean Blvd Myrtle Beach
Cost: Free for Professional Members, $35 for Guests, $10 for Students