May 2017 Lunch & Learn

South Carolina Tourist Marketing & Advertising The last Lunch & Learn presentation of the 2016/2017 season will feature Tammy Strawbridge with the Department of Parks, Recreation, and Tourism. Tammy has more than 20 years of experience in tourism marketing and will provide insight on the latest and greatest trends in the hospitality space.   Speaker, Tammy […]

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April 2017 Lunch & Learn

Why Traditional & Digital Media Work Better Together   In today’s advertising world, you now have the opportunity to present your message on multiple screens to an audience that has shown interest in buying your goods and services. Today, Jeff will discuss how to get your message in front of the right audience and how today’s […]

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March 2017 Lunch & Learn

Winning At the Content Game: How To Drive Growth Through Great Content Good content is the enemy of Great Content. Join Pete DiMaio, Director of Client Success at Fuel Travel, as he covers: – What is content marketing – Finding the right audience – Developing content ideas – Creating user-centric content – The power of […]

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2017 AAF-CC Winners Book

If you missed the Awards Gala Saturday, February 11th – check out the Online Winners Book! 2017 AAF-CC Winners Book Congratulations to all of our winners! And special thanks to all of our great sponsors and to American Tap House for hosting us this year. We look forward to seeing everyone at next year’s event!

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January 2017 Lunch & Learn and Call For Entries

Digital Marketing – It’s All Measurable & Accountable   Digital media and digital marketing have changed the marketing and advertising game for clients.  The shift from unmeasurable to measurable and pragmatic, result-oriented marketing programs has been in high gear for quite some time, and small to medium sized businesses need agencies that can be master […]

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AAF Breakfast With Clark Rector

Advertising Policy Updates & Importance of the American Advertising Federation Tuesday, December 6th at 8 am, join the American Advertising Federation at the Dunes Club to learn about important advertising related government affairs issues: ·         Privacy ·         First Amendment – Freedom of Speech ·         Consumer Advertising ·         Advertising Tax Related Updates This is a presentation […]

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November 2016 Lunch & Learn

Video Production: When an iPhone isn’t enough   Shooting a video on your iPhone may save your marketing budget, but a poorly produced video can ruin your brand.  Hiring a video crew is an investment that can continually pay off with the proper planning. Dianna Fletcher, Founder of Fletcher Media, will explain how to make […]

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October 2016 Lunch & Learn

Why The Oldest Form of Advertising is One of The Most Relevant Today   Outdoor advertising is one of the oldest forms of advertising and is often written off as no longer relevant. The data, however, speaks for itself. Steve Nicklin, Vice President of Marketing for the Outdoor Advertising Association of America, is coming to […]

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September 2016 Lunch & Learn

Print: Isn’t It Just Ink On Paper? Where print is today? How can agencies leverage their impact on communication for their customers through print? How sustainable is print? What is the future of print? You can expect answers to these questions and many more at September’s  Lunch and Learn. Jeff Stoudt, President of PICA, has […]

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May Lunch & Learn

Handmade Packaging Design – The importance of incorporating artisanal elements into your design work Creating handmade elements are good for the designer’s soul. It’s good for business too, as more people crave the textures, imperfections and warmth of hand-made objects, reconnecting them with the long line of artists before them and breaking out of the […]

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